Praveen P Dallal

Experience

The climb

Fourteen years, eight employers, one continuous ascent from Salesforce Administrator to Vice President — each role a node on the line below. CRM is, at its core, relationship management, and where a colleague vouched for her work directly, that recommendation is attached to the role it belongs to.

  1. 1999 – 2001

    Work

    Business Development Officer

    Haryana Government · Haryana, India

    • Set up small-scale industries for women entrepreneurs.

  2. 2001 – 2005

    Education

    Lecturer in Economics

    PDM · Haryana, India

  3. 2005 – 2008

    Education

    Lecturer of Economics and Management

    ITM Gurgaon · Gurgaon, India

  4. 2008 – 2012

    Education

    PhD — Attrition Rate in Call Centers

    Maharshi Dayanand University (MDU), Rohtak · Rohtak, India

  5. Apr 2012 – Oct 2014

    Work

    Salesforce Administrator

    Thermo Fisher Scientific · United States

  6. Nov 2014 – Oct 2016

    Work

    Salesforce Business System Analyst / Salesforce Administrator

    Coca-Cola · Atlanta, GA

    Recommended by

    "It was a pleasure working with Praveen at Coca-Cola. She never shies away from a challenge — dedicated, down to earth, and committed. She was instrumental in setting up offshore development and support for many projects, and led the team out of crisis more than once. Her energy is unmatchable."
    Srinivas Parsa — Senior Information Technology Principal — Customer & Commercial, Sales and Logistics
    Managed Praveen directly · Aug 2018

  7. Oct 2016 – Mar 2017

    Work

    Salesforce Sr. Business System Analyst

    InterContinental Hotels Group (IHG) · Atlanta Metropolitan Area

  8. Mar 2017 – Oct 2019

    Work

    Sr. Salesforce Consultant

    Tata Consultancy Services · Dallas–Fort Worth Metroplex

    Recommended by

    "Praveen managed the Salesforce onsite and offshore engagement extremely well — incredible technical skills, and just as strong at communication and keeping stakeholders informed. She joined the project at a difficult time and brought it back on schedule through diligence and deep Salesforce knowledge."
    Vandana Sharma — Global Digital Transformation Leader
    Managed Praveen directly · Sep 2018
    "I had the pleasure of working with Praveen at TCS. She came in as a BA and took on most of the solution-architecture and design work — resourceful, smart, dedicated, and always honest and respectful with the client."
    Ashley Rund — Senior Consultant — Program/Project Manager
    Worked with Praveen on the same team · Aug 2018
    "Praveen came onto our project during a period where many cards were stalled and offshore work was difficult. She recognized the issues and made very impressive improvements in a timely manner."
    Charles Revelle — Director, Consulting Services — Salesforce Solution Architect
    Was Praveen's client · Aug 2018
    "Praveen is smart-working and committed to the team's best interests while balancing customer requirements — a proven consultant and business analyst who makes strong decisions under pressure."
    Himaja S. — Salesforce Professional
    Praveen was senior to Himaja, without a direct-management relationship · Aug 2018
    "Praveen blends a strong understanding of the business with the technical architecture to provide the right solution — one of the rare project leaders who's as strong on program-management expectations as on Salesforce knowledge. Her honest, transparent approach made her well liked by colleagues and clients alike."
    Vasu Andala — Salesforce Technical Architect / Lead Developer
    Reported to Praveen directly · Aug 2018
    "Praveen was instrumental in capturing business requirements and ensuring the offshore technical team understood them — her documentation and knowledge-transfer work paved the way for successful user adoption. She went above and beyond for the project team and the client."
    Ravi Raj Kishore, PMP, MBA — Enterprise Salesforce Revenue Cloud Leader
    Managed Praveen directly · Aug 2018

  9. Oct 2019 – Sep 2020

    Work

    Salesforce Solution Architect

    Capgemini · United States

  10. Sep 2020 – Jan 2021

    Work

    Sr. Salesforce Consultant

    Salesforce · California

  11. Jan 2021 – Jun 2022

    Work

    Director Salesforce

    GlobalLogic · United States

  12. Jul 2022 – Oct 2023

    Work

    Sr. Director Salesforce

    GlobalLogic · United States

  13. Oct 2023 – Mar 2025

    Work

    AVP Salesforce Practice Head

    GlobalLogic · San Jose, California

    • Led transformations improving the experience of 35,000+ global employees.
    • Led global CRM IT strategy, roadmap, and operations; developed and operationalized CRM IT frameworks.
    • Provided strategic functional and technical leadership and direction for platform operations.
    • Negotiated vendor contracts, saving the company multiple millions of dollars.
    • Managed quarterly and annual strategic planning, developing and monitoring functional and operational KPIs.
    • Led all Salesforce and Certinia (FinancialForce) implementations, and multiple Salesforce project implementations.
    • Owned sales management — lead management, campaigns, and opportunities.
    • Built Einstein Analytics dashboards for sales and delivery teams.
    • Led complex integration work with existing ERP systems.
    • Standardized development, deployment, and business processes.
    • Owned requirements, design, and architecture, including architecture review and delivery timeliness for implementation partners.

  14. Apr 2025 – Mar 2026

    Work

    Global Head of Salesforce COE

    Hitachi Digital · United States

  15. Mar 2026 – Present

    Work

    Vice President, Global Head of Salesforce COE (Lead to Invoice to Revenue Recognition)

    Hitachi Digital · United States