About
Two careers, one person
Praveen P Dallal's professional life splits cleanly into two chapters of roughly equal weight. Thirteen years in India — public-sector economic development, university lecturing, and a PhD. Then fourteen years, and counting, building enterprise Salesforce and CRM practices in the United States, climbing from Salesforce Administrator to Vice President. It's an unusually clean structure, and it doesn't need embellishment to land.
Chapter One — India, 1992–2012
Mathematics, an MBA, public-sector development work, and eight years teaching economics and management before a PhD on workforce attrition closed out this chapter.
1992 – 1996
BSc, Mathematics
Maharshi Dayanand University (MDU), Rohtak
The starting point was mathematics, not business or technology — a foundation that would later show up in how she reasons through systems and data, long before either word applied to Salesforce.
1997 – 1999
MBA
Maharshi Dayanand University (MDU), Rohtak
An MBA at the same university, turning quantitative training toward business and organizations.
1999 – 2001
Business Development Officer
Haryana Government
Public-sector economic-development work: setting up small-scale industries for women entrepreneurs across Haryana. This is the least "tech" chapter of the story, and arguably the most direct — building durable, on-the-ground economic opportunity for people who had none.
2001 – 2005
Lecturer in Economics
PDM, Haryana
A move into academia, teaching economics.
2005 – 2008
Lecturer of Economics and Management
ITM Gurgaon
A broader teaching mandate, spanning economics and management.
2008 – 2012
PhD — Attrition Rate in Call Centers
Maharshi Dayanand University (MDU), Rohtak
A doctoral dissertation studying why people leave call-center jobs — the mechanics of attrition, retention, and what keeps a workforce intact. It closed out thirteen years of public-sector and academic work in India.
Chapter Two — United States, 2012–Present
In April 2012, the pivot: a Salesforce Administrator role at Thermo Fisher Scientific. From there, fourteen years of continuous forward motion through eight employers — Coca-Cola, IHG, TCS, Capgemini, Salesforce itself, GlobalLogic, and now Hitachi Digital — each step widening scope, from hands-on administration to solution architecture to practice leadership. Today she is Vice President and Global Head of the Salesforce Center of Excellence at Hitachi Digital, having climbed the full ladder from Administrator to VP inside a single, continuous specialty. The full role-by-role detail, along with the people who worked alongside her at each stop, is on the Experience page.
A thread worth noting
Her PhD research asked why people leave jobs. Her entire second career has been built around systems for managing relationships and retention — CRM is, definitionally, relationship management. It's tempting to draw a straight line between the two. That connection isn't something she's stated herself, so it's offered here as an observation, not a claim about her own motivations.